My latest featured article for RateBeer’s The HopPress… posted on Saturday, July 17th.
Extra! Extra! Not everyone likes beer! While that is hardly news to any of us and sounds exceedingly silly to the average craft beer aficionado, it is clearly the case for many non-beer drinkers and the majority referenced dislike is the “taste” of the beer. I have even found that the so called “macro” beer drinkers don’t really like the stronger (more flavorful) taste of craft beers. Why do you think that is (says me)? It is not, at all, unusual for me to be a more than occasional “inner thinker” and for the last week or so, following a lengthy conversation with a decidedly non-beer drinker concerning my favorite brewed beverage, I have been thinking, quite intensely, about why I like beer. I thought that it might be interesting to other people to learn more about the phenomenon of “taste”, why I choose to drink beer (I like the taste) and some of the factors that might enter into the decision tree in determining whether a person likes beer or even a particular beer… or not