My latest featured article for RateBeer’s The Hop Press… posted on Saturday, February 27th.
It is fairly common these days for all sorts of businesses to maintain that they include a “socially responsible mission” as a part of doing business with the rest of the world. Beer brewing businesses, of course, are among those which participate in this and some provide outstanding examples of companies altering their business practices to benefit a variety of important societal causes. Gone are the days when businesses can simply give such things lip service, as both consumers and industry watchdogs are ready and able to measure their level of commitment toward environmental stewardship and their support of their community. Not only have many breweries embraced this socially responsible side of their business, many have discovered that this can also mean both higher sales and drive higher profits to their bottom line.